Dive into Your Beauty Playground! With Lyko’s new concept, we’ve created a parallel universe, fully built and brought to life in 3D. This world has everything you need to keep up with all the buzz and trend shifts, no matter what aesthetic is in the spotlight. Plunge into a sea of skincare, get lost in the hair jungle, or pick your favorite scents in the perfume meadow. But most importantly, kick back and enjoy the ride. The best part? It’s all about having fun. No pressure, just explore, enjoy and find what you love!